Making bridal dreams come true every day.   

Don't be like the rest of them, experience the difference.  💕 


Our Story

The Experience

The Experience

 All About the Gown by Judy, Inc. is a collaboration between Judy and her daughter, Stefany, who have been involved in the bridal industry for many years. Their love for everything bridal has flourished over the years, and owning their own store is truly a dream come true!

"With so many bridal horror stories that exist in today's world, we wanted to create an honest, trusting, and happy environment for our brides. An unmatched shopping experience that you cannot find anywhere else that will leave our brides' smiling upon their experience for years to come." -Judy

Judy and Stefany's relationship is special, and anyone who steps foot in their bridal boutique will notice. "My mom is my best friend!"- Stefany. Their relationship makes working together easy, and they are dedicated to bringing a fun, non-pretentious vibe to the local bridal industry. Judy, Stefany, and their entire team work collectively to pick out distinctive, high quality, exquisite dresses that set themselves apart from other boutiques. 

All About the Gown repeatedly hears that they have some of the most unique dresses in the area, and that is indicative of what they want their signature styles to be known for. 

The store is located in the beautiful resort city of Lake Geneva, WI, on the second story of a 100 year old building on Main Street. With over 3,000 square feet of space, All About the Gown features wedding gowns, mothers' dresses, tuxedos, prom & more.


The Experience

The Experience

The Experience

At All About the Gown, we pride ourselves in excellent customer service, and making sure that each person who comes through our door is treated like family. With an inviting environment full of love and laughter, we provide a place where brides and their bridal party can relax, and enjoy a completely private shopping experience. We believe your wedding day is the most important day of your life, and we want to make your experience one you will remember long after you say "Yes" to the dress!

What sets our appointments apart from other bridal boutiques are our private bridal suites. We have one large bridal suite that can accommodate up to 7 guests, and our smaller bridal suite that can accommodate up to 5 guests. Our suites are completely private, and we do not require a "fee" for privacy like other bridal boutiques. Upon arrival, you will be greeted and introduced to your stylist, and taken back to your bridal suite where you and your guests can get comfortable and enjoy a glass of complimentary champagne. At that time, you and your stylist will discuss your budget and the type of wedding gown you are envisioning, and then you will be lead to our show room floor to view all of the wedding dresses. Unlike most bridal boutiques, our bridal gowns are all on display for you to see and feel, allowing you to be fully present in the selection of your wedding gown. Your stylist will assist throughout your appointment answering any questions you may have, and she will help you narrow down your choices. Once you have said YES to your dress, you will be measured to ensure the correct fit. We require 60% down to order your gown. All dresses must be paid in full before alterations can start. Once your wedding dress arrives, we will call you with the exciting news! At that time the balance is due, and we will coordinate a time for you to come in and try on your wedding dress! We will then discuss the next steps to complete your look, and get you ready for your wedding day!


Our Commitment

The Experience

Our Commitment

The most important aspect of choosing a bridal store is a place you can trust. After you say yes to the dress of your dreams, our staff will work with you on taking your measurements and receiving payment. Once that is taken care of, we will place your wedding dress order with our designers.

Your peace of mind is extremely important to us. We actively follow up with all of our manufacturers to ensure timely delivery, so we can assure you that you never have to be concerned with the whereabouts of your dress.

We take pride in each wedding as if it were our own. Once your dress arrives, we will have you try it on to see how it is fitting. We will then speak with you about setting up your alteration appointment. We only recommend the best, and will give you a list of excellent seamstress referrals.

Planning a wedding is stressful, and we are committed to making your dress shopping experience an easy and pleasant one.

All About the Gown by Judy, Inc.

706 W Main St, Lake Geneva, WI 53147



Open today

11:00 am – 06:00 pm

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